Fig 1.
Methodological flowchart from data collection to results. The flowchart shows all the steps used during the research: data collection, cleaning, processing, and analysis.
Fig 2.
Volume of posts, users and engagement of Brazilian protected areas.
Line graph representing the volume of users, tweets, and public engagement (likes + retweets) about Brazilian protected areas during the period from 01 January 2011 to 31 December 2020.
Fig 3.
Bootstrapped estimates of mean post engagement per year.
Figure shows the results of a Bootstrap analysis representing the mean engagement (likes and retweets) with posts about Brazilian protected areas published between 2011 and 2020.
Fig 4.
Public interest related to the Brazilian protected areas over the years.
Boxplot represents the distribution of the volume of likes for Brazilian protected areas during the period from 01 January 2011 to 31 December 2020. The lower and upper box limits correspond to the first and third quartiles (the 25th and 75th percentiles); a black bar inside the box indicates the median. The volume of tweets was log-transformed (natural logarithm).
Fig 5.
Bootstrapped estimates of mean post engagement per year and per user type.
Figure shows the results of a Bootstrap analysis representing the mean engagement (likes and retweets) with posts about Brazilian protected areas, per type of user (verified and not verified) published between 2011 and 2020.
Fig 6.
Geographical distribution of the tweets posted about Brazilian protected areas.
Choropleth map representing the number of tweets posted about Brazilian protected areas in Brazil and worldwide from 2011–2020. Locations are extracted from geotagged tweets and Twitter user profiles. The map was cropped above Alaska to enhance the visibility of the other countries.
Fig 7.
Brazilian protected areas that have generated the most public interest and engagement.
(A) Lollipop plot illustrating the volume of tweets about Brazilian protected areas during the period from 01 January 2011 to 31 December 2020. (B) Lollipop plot illustrating the average of engagement in the tweets related to Brazilian protected areas. The top 30 tweets were illustrated in ascending order and grouped by level of protection: federal, state, and local.
Fig 8.
Most published content related to Brazilian protected areas.
The contents were published in the period 01 January 2011 to 31 December 2020. Each branch in the dendrogram represents a different cluster, grouped according to the similarity of words and themes.