Fig 1.
Theory of planned behavior framework [15].
Fig 2.
Extended TPB in this study’s research framework.
Fig 3.
Likelihood, posterior and prior for a parameter (source: [29]).
Table 1.
Theoretical literature for measuring latent variables and number of questions.
Table 2.
Calculating of sample size based on Hair et al. [35] theory.
Table 3.
Demographic information.
Table 4.
AVE and Cronbach’s Alpha indices for validity and reliability analysis.
Table 5.
Estimated parameter with standard errors for four types of prior distribution.
Fig 4.
The structural model with PLS estimator.
Fig 5.
The structural model with an ML estimator.
Fig 6.
The structural model with a Bayesian estimator.
Table 6.
Structural model among three estimators.
Table 7.
Comparison analysis among SEMPLS, SEMML and SEMBayesian.