Fig 1.
Age-wise % market share of OFD meal service.
Fig 2.
Revenue in billions of USD.
Table 1.
Service quality scales for E-service.
Fig 3.
Servqual–PIU-Confirmation- Word of mouth- CU model.
Based on the discussed conceptual model, the following hypotheses are constructed: H1: Service quality attainment is positively linked with PEOU. H2: Service quality attainment is positively linked to confirmation. H3: PEOU has a positive association with confirmation. H4: PEOU is positively linked with CU. H5: Confirmation has a positive association with e-WOM review adoption. H6: Confirmation is positively linked with CU. H7: EWOMRA is positively linked with CU.
Table 2.
Research studies on the OFD in the recent past.
Table 3.
Demographics information.
Table 4.
Descriptive statistics analysis.
Table 5.
Latent variable correlation.
Table 6.
Testing of constructs reliability.
Fig 4.
Initial structural equation model.
Fig 5.
Final structural equation model.
Table 7.
HTMT matrix.
Table 8.
VIF values.
Table 9.
Indicator weight.
Table 10.
Hypothesis results.