Fig 1.
Examples of Every Try Counts point-of-sale print ads (in context in a convenience store environment).
This figure includes photos of ads used in the campaign.
Table 1.
Wave 1 sample characteristics1 in the 15 treatment and 15 control counties in the Every Try Counts evaluation (n = 3,628).
Table 2.
Campaign receptivity for wave 1–3 Every Try Counts ads among treatment county participants—Full sample and by race/ethnicity.
Table 3.
Logistic regression models for Every Try Counts brand and ad awareness.