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Fig 1.

Top 10 Korean BBQ restaurants in the Philippines [5–7].

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Fig 1 Expand

Fig 2.

Conceptual framework.

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Table 1.

The demographic of the respondents (n = 1014).

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Table 1 Expand

Table 2.

The constructs and measurement items.

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Table 2 Expand

Fig 3.

The initial SEM for consumers’ intention to eat Samgyeopsal.

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Fig 4.

The final SEM for consumers’ intention to eat Samgyeopsal.

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Table 3.

Indicators statistical analysis.

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Table 3 Expand

Table 4.

The model fit.

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Table 4 Expand

Table 5.

Composite reliability and validity.

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Table 5 Expand

Table 6.

Direct, indirect, and total effects.

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Table 6 Expand

Table 7.

Decision tree mean accuracy (Depth = 5).

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Table 7 Expand

Fig 5.

Optimum Random Forest Classifier.

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