Table 1.
Scenarios based on hybrid channel structure and product quality distribution strategy.
Fig 1.
Channel structures in Scenario B, Scenario RN and Scenario MN.
Fig 2.
Platform’s choice of channel structure and product quality distribution strategy.
Fig 3.
The platform’s equilibrium profits with γ in five scenarios, k = 0.05.
Fig 4.
The manufacturer’s profits with γ in five scenarios, k = 0.05.
Fig 5.
The manufacturer’s profits with δ in five scenarios, k = 0.05.
Fig 6.
Impact of the product quality distribution strategy on the platform and the manufacturer when the third-party retailer is chosen.
Fig 7.
Impact of the product quality distribution strategy on the platform and the manufacturer when the manufacturer is chosen.
Table 2.
The equilibrium results in Scenario RN.
Table 3.
The equilibrium results in Scenario MN.
Table 4.
The equilibrium results in Scenario RD.
Table 5.
The equilibrium results in Scenario MD.
Fig 8.
The equilibrium wholesale prices with different commission rates under four scenarios when δ = 0.6.
Fig 9.
The platform’s equilibrium order quantities with different commission rates under four scenarios when δ = 0.6.