Fig 1.
Users’ willingness to actively publish eWOM in causality diagram.
Table 1.
Backgrounds of the research variables.
Fig 2.
Research model.
Table 2.
Frequency distributions for the sociodemographic variables (N = 552).
Table 3.
Reliability and convergent validity analysis (N = 548).
Table 4.
Discriminant validity analysis (N = 548).
Fig 3.
PLS results of the structural model.
Note: The dotted line indicates that the relationship is not valid. ***p < 0.001; **p < 0.01; *p < 0.05.
Table 5.
Path coefficients and research hypothesis testing results.