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Fig 1.

The semiotic analysis framework of festival tourist attraction.

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Table 1.

Details of data collection of Guangfu Temple Fair.

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Table 2.

Categorization of nodes.

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Fig 2.

One of the most popular events at the Guangfu Temple Fair: The parade.

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Fig 3.

Comparison chart of high frequency words in Guangfu Temple Fair.

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Fig 4.

Conceptual model of semiotic construction of festival attraction tourism.

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