Table 1.
Top states by number of posts and comparison with actual population statistics.
The percentage by population shows the actual percentage relative to the entire population of the United States. As such, the post-to-pop. ratio describes the level of over-representation a certain state has, with D.C. leading at 20.14 times the representation.
Table 2.
Top hashtags of 540,591 unique hashtags.
Fig 1.
Volume of Instagram posts plotted on an hourly basis, separated by top hashtags shared during the George Floyd protests.
Table 3.
Interstate network structure and proportion of posts seen within-state, exported to other states, and imported from other states.
Fig 2.
Network of state-state exposure based on aggregated user engagement.
Direction of attention are shown by arrows, then colored by general regions in the United States.
Fig 3.
Top photos that emerged from the 2020 George Floyd protests.
From top to bottom and left to right, we have the Black Out Tuesday Square (a), logos and icons of the Black Lives Matter movement (b, d, i), portraits of George Floyd (c, e, g), and photos of protest (h).
Fig 4.
Time series of top icons diffused during the George Floyd protests.
Fig 4a) shows the diffusion of the three BLM logos and the funding infographic. Fig 4b) shows the three iterations of George Floyd’s portrait. We observe much earlier volume in the portraits as compared to BLM and protest organizations.
Table 4.
Top 10 accounts by likes in the dataset.
Opinion leaders include magazines and meme pages, in addition to institutional or established celebrities.
Fig 5.
Network of users (n = 713,209), where links are constructed between commenting users and the original poster.
Small, dense communities in the center indicate diverse consumption of content.