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Fig 1.

Participant flowchart.

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Fig 1 Expand

Table 1.

Participant characteristics (n = 935).

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Table 1 Expand

Fig 2.

Participants’ preferred vaccine message among the six ads*.

* Pearson chi2(20) = 56.8347 Pr = 0.000.

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Fig 2 Expand

Table 2.

Participant preferences for message aspects across six ads (n = 935).

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Table 2 Expand

Table 3.

Relative risk ratios of ad preference by vaccine hesitancy status and participant characteristics using multivariable multinomial logistic regression modeling (n = 900*).

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Table 3 Expand

Table 4.

Odds ratios of vaccine hesitancy status by pregnant participant characteristics using logistic regression modeling (n = 441)*.

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Table 4 Expand