Fig 1.
Conceptual model.
Table 1.
Consumer characteristics.
Table 2.
Descriptive statistics and reliability test of all items.
Table 3.
Means, standard deviations (SD) and correlations.
Table 4.
Path coefficients of the structural model.
Fig 2.
Path diagram of conceptual model.
Table 5.
Path coefficients of the structural model.
Table 6.
The mediating effect of perceived value.