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Fig 1.

Conceptual model.

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Table 1.

Consumer characteristics.

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Table 1 Expand

Table 2.

Descriptive statistics and reliability test of all items.

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Table 2 Expand

Table 3.

Means, standard deviations (SD) and correlations.

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Table 3 Expand

Table 4.

Path coefficients of the structural model.

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Table 4 Expand

Fig 2.

Path diagram of conceptual model.

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Fig 2 Expand

Table 5.

Path coefficients of the structural model.

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Table 5 Expand

Table 6.

The mediating effect of perceived value.

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Table 6 Expand