Fig 1.
This figure depicts the proposed conceptual model-an integration of TNSB and RPA in which efficacy acts as a moderator to the normative predictors outlined in TNSB and risk perception.
Table 1.
Demographic profile of participants.
Table 2.
Effects of norms, risk perceptions, and efficacy on intentions to consume iron and folic acid from regression equations.
Fig 2.
Relationship between injunctive norms and intentions moderated by efficacy beliefs.
The interaction between injunctive norms and efficacy in predicting intentions is plotted here. Injunctive norms are plotted on the x-axis; intentions is plotted on the y-axis. The best fitting line for intention regressed onto injunctive norms is shown by varying levels of efficacy. High efficacy is defined as 1 standard deviation above the mean, medium efficacy is defined as the mean, and low self-efficacy is defined as one standard deviation below the mean.
Fig 3.
Relationship between collective norms and intentions moderated by efficacy beliefs.
The interaction between collective norms and efficacy in predicting intentions is plotted here. Collective norms are plotted on the x-axis; intentions is plotted on the y-axis. The best fitting line for intention regressed onto collective norms is shown by varying levels of efficacy. High efficacy is defined as 1 standard deviation above the mean, medium efficacy is defined as the mean, and low self-efficacy is defined as one standard deviation below the mean.
Fig 4.
Relationship between risk perceptions and intentions moderated by efficacy beliefs.
The interaction between risk perception and efficacy in predicting intentions is plotted here. Risk perceptions are plotted on the x-axis; intentions is plotted on the y-axis. The best fitting line for intention regressed onto risk perceptions is shown by varying levels of efficacy. High efficacy is defined as 1 standard deviation above the mean, medium efficacy is defined as the mean, and low self-efficacy is defined as one standard deviation below the mean.