Table 1.
Comparison of user, site, and network-centric approaches to web analytics data collection showing advantages, disadvantages, and examples of each approach at the time of the study.
Fig 1.
Histogram of normalized Google Analytics and SimilarWeb visits data.
Effect sizes Are Very Small and Small Respectively, Indicating the Difference Between the Sample Distribution and the Normal Distribution is Very Small/Small.
Table 2.
Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.
Table 3.
Host country of organization for 86 websites in study.
Table 4.
Industry vertical of organization for 86 websites in study.
Table 5.
Website type for the 86 websites in study.
Fig 2.
Scatter plot of total visits reported by Google Analytics and SimilarWeb showing strong, positive, linear correlation.
Fig 3.
Scatter plot of unique visitors reported by Google Analytics and SimilarWeb showing strong, positive, linear correlation.
Fig 4.
Scatter plot of bounce rate reported by Google Analytics and SimilarWeb showing moderate, positive, linear correlation.
Fig 5.
Scatter plot of average session duration reported by Google Analytics and SimilarWeb showing moderate, positive, linear correlation.
Table 6.
Summary of results comparing Google Analytics and SimilarWeb for total visits, unique visitors, bounce rate, and average session duration.
Difference uses Google Analytics as the Baseline. Results based on Paired t-Test for Hypotheses Supported.