Fig 1.
Urbanization and statistics related to residents’ consumption of dairy products.
Note: Data source: China Statistical Yearbook, China Dairy Yearbook. The chain retail enterprises above designated size contains chain retail enterprises with 60 employees or more and annual sales of 5 million RMB or more.
Fig 2.
The relationships and influence paths between the variables.
Table 1.
Definition of variables.
Table 2.
Descriptive statistics results.
Table 3.
Regression results of Model 1 and Model 3a.
Table 4.
Regression results of Model 2a.
Table 5.
The regression and bootstrap test results of the mediating effects in different urbanization level groupsa.
Table 6.
The regression and bootstrap test results of the mediating effects in eastern and midwestern regionsa.
Table 7.
The test results of the mediating effect using the percentile bootstrap method.
Fig 3.
Market share of ultra-high-temperature processing milk 2000, 2002–2010.
Note: Data source: China Dairy Yearbook. The market share data of other years has not been revealed by the yearbook.
Table 8.
The estimation results of Model 1 estimated by IV-2SLS method.