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Table 1.

Fuzzy front-end vs development and commercialization phase.

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Table 2.

Major pieces of research on strategic evaluation of innovative activities under uncertainty.

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Fig 1.

Product development process model.

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Fig 2.

Research process.

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Table 3.

Verbal fuzzy variables.

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Table 4.

Fuzzy inputs.

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Table 5.

Fuzzy outputs.

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Table 6.

Projects efficiencies in optimistic and pessimistic fuzzy approaches.

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Fig 3.

Project performance strategy map with two feasibility measures.

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