Table 1.
Hypothesized clickbait features in headline and post text.
Table 2.
News sources.
Table 3.
Operationalization of clickbait features.
Table 4.
Categories identified, example keywords and share.
Table 5.
Descriptive statistics of variables (Occ. = Occurrences, Medn. = Median, IQR = Interquartile Range).
Table 6.
Results of the negative binomial regression model for the reactions count.
Table 7.
Results of the negative binomial regression model for the share count.
Table 8.
Results of the negative binomial regression model for the comment count.
Table 9.
Overview of the hypothesized effects and the actual effects.