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Fig 1.

Research framework.

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Table 1.

Survey instrument.

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Table 2.

Demographic characteristics.

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Table 3.

Reliability and validity.

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Table 4.

Discriminant validity scores.

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Table 5.

Loadings and cross-loading.

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Table 6.

Path coefficients.

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Table 7.

Indirect effects.

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Table 8.

RMSE values of Artificial Neural Networks (N = 477).

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Table 9.

Sensitivity analysis.

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Table 9 Expand

Table 10.

Comparision between PLS-SEM and ANN analysis.

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Table 10 Expand