Fig 1.
Research framework.
Fig 2.
Collection results of EP pictures.
Table 1.
Composition of focus group meetings.
Fig 3.
Collection results of ceramic chopstick brands.
Table 2.
Composition of focus group meetings.
Table 3.
Retail ceramic chopstick consumer behaviour scale.
Fig 4.
Agglomeration coefficients increased percentage for the last 10 times.
Table 4.
Classification rationality test.
Table 5.
Clustering results of picture samples.
Fig 5.
Agglomeration coefficients increased percentage for the last 10 times.
Table 6.
Experts’ reasons for selecting representative samples.
Table 7.
Test results of EPS.
Table 8.
Test results of BI.
Fig 6.
The research samples.
Table 9.
Results of Pearson’s correlation test.
Table 10.
Distribution test results.
Table 11.
Pairwise test.