Fig 1.
Two-dimensional Kano model.
Fig 2.
Research methodology.
Table 1.
List of attributes.
Table 2.
Sample of survey questions.
Table 3.
Kano evaluation table with corresponding response option for functional and dysfunctional questions.
Table 4.
Kano category based on frequency of responses.
Table 5.
Ranking of attributes from must-be and attractive categories.
Table 6.
Conversion of responses into numbers.
Table 7.
Functional and dysfunctional weighted average, along with importance level.
Fig 3.
Graphical representation of Kano categories, along with average importance level.