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Fig 1.

The hypothesized relationships.

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Fig 1 Expand

Table 1.

Demographics of the respondents.

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Table 1 Expand

Table 2.

The descriptive statistics.

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Table 2 Expand

Table 3.

The items and their factor loadings.

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Table 3 Expand

Table 4.

HTMT analysis for discriminant validity.

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Table 4 Expand

Table 5.

Direct effects of the structural model.

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Table 5 Expand

Table 6.

Results of moderating effects.

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Table 6 Expand

Fig 2.

Moderating effect of offline brand trust between online shopping drivers and OSI.

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Fig 2 Expand