Table 1.
Direct-to-consumer nonhuman animal genetic testing services identified using general internet search query.
Using the company’s descriptive language, details include the tests offered, species the test is used for, and what the test was advertised to include.
Table 2.
Final sample for each genetic company by number of homepages, test pages, and Amazon reviews.
Table 3.
Codes applied to genetic company webpage and test production information page.
Table 4.
Codes applied to Amazon reviews.
Table 5.
Code frequencies for genetic company webpage content.
Table 6.
Code frequencies for Amazon consumer reviews.
Fig 1.
Overall sentiment towards pet DTC-GT available through Amazon.
(a) shows the breakdown of consumer sentiments for the companies with more consumer reviews (Basepaws, Embark, Wisdom Panel) and (b) represents consumer sentiments for the remaining companies (Canine HealthCheck, DNA My Dog, Orivet Genetic Pet Care).