Table 1.
Socio-demographic characteristics of participants (n = 113).
Fig 1.
Image of the warning label designed for South African consumers.
Fig 2.
The original warning label with black and white triangles tested in the first part of the study (images from left to right: A) crisps, B)100% fruit juice, C) yoghurt and D) cereal).
Table 2.
Design elements tested.
Table 3.
Themes and subthemes.
Fig 3.
Design features that appealed to participants as depicting warning.