Table 1.
Choice experiment attributes and attribute levels.
Fig 1.
Survey flow diagram for analysis sample.
Numbers are unweighted. Survey was delivered between March 15 to March 22, 2021.
Table 2.
Characteristics and COVID experiences of participants.
Fig 2.
Weighted mean preferences (relative utilities) for vaccination campaign features, in total population (N = 2,985).
Fig 3.
Weighted mean preferences (relative utilities) for vaccination campaign features, among (a) vaccinators and (b) hesitators.
Fig 4.
(a-d) Weighted mean preferences (relative utilities) for vaccination campaign features, by latent class membership group.
Table 3.
Weighted multinomial logit model: Predictors of latent class membership for “service features”, “vaccine features” and “indifferent” preference groups relative to the “social proof” preference group (13.2%).
Fig 5.
Marginal probability of belonging to latent class group by demographic characteristics and vaccination intention.
The red x-line represents overall probability of class membership in the population. “Vaccine features” group includes “single dose”, “two-dose” and “vaccinate once” latent classes.