Fig 1.
Reprinted from “The behaviour change wheel: A new method for characterising and designing behaviour change interventions,” by S. Michie, M. M. van Stralen and R. West, 2011, Implementation Science, 6(42), p. 7. Copyright [2011] by Michie et al., licensee BioMed Central Ltd. Used under Creative Commons Attribution License: http://creativecommons.org/licenses/by/2.0.
Table 1.
COM-B factors influencing the purchase of SPO.
Table 2.
Exploratory factor analysis pattern matrix loadings (N = 781).
Table 3.
Predicting purchasing of SPO products from the four COM-B factors of Pro-Green Consumption Attitudes, Knowledge, Demotivating Beliefs and Perceived Product Availability.