Table 1.
Typology of persuasive linguistic tricks.
Table 2.
Number of PLT with different emotional character in the content shared by the analysed travel agencies.
Table 3.
Descriptive statistics concerning recipient behaviour of the content shared by travel agencies on Facebook.
Table 4.
Spearman’s correlation coefficient values for the number of emotive PLT and their influence on the behaviour of SNS users (*—significant correlation; p<0.05).
Table 5.
Spearman’s correlation coefficient values for the number of emotive PLT and their influence on the post range (*—significant correlation; p<0.05).
Table 6.
Spearman correlation coefficient values for the number of emotive PLT and their presence in users comments (*—significant correlation; p<0.05).