Fig 1.
A map showing the projected spread of Lyme disease, one of the communications materials on Lyme disease and climate change that was tested in the focus groups.
Table 1.
Overview of focus group composition (n = 61).
Full sociodemographic information of focus groups can be found in [33].
Table 2.
Summary of common strengths (+) and criticisms and recommendations (-) of each material and comparison across materials for low concern (W2, B2, M2), high concern (W1, B1, M1), and all groups.
Fig 2.
Recommendations for communicating health and climate change across differing audiences.
Table 3.
Summary of changes made to the materials and recommendations for future online climate communications based on current findings.