Fig 1.
Constructs with dashed boxes represent the norm activation model (NAM).
Fig 2.
Landscape of Guanshan village.
Source: Photographed during field research.
Fig 3.
Appearance of Guanshan village.
Source: Photographed during field research.
Table 1.
Demographic characteristics of valid responses.
Table 2.
AVE, ASV, correlation, reliability, mean and standard deviation values.
Table 3.
Results of the structural model comparisons.
Table 4.
Standardized parameter estimates of the different influence paths.
Fig 4.
Results of the final model of the structural equation modeling.
*p<0.01, constructs with dashed boxes represent the NAM theory.
Table 5.
The assessment of indirect impact.