Fig 1.
(A) Map of Indonesia with the location of the islands of Lombok and Bali circled. (B) The location of the Gili Islands with respect to Bali and Lombok. (C) Satellite photo of the Gili Islands. From left to right, Gili Trawangan, Gili Meno, and Gili Air. Source: Google Earth 2007. (D) Image of the landfill on Gili Trawangan. (E) Plastic bottles that have been sorted, prepared, and crushed for transport off the island by the Gili Eco Trust. (F) Gili Eco Trust transporting recyclable items off the island to the recycling center in Lombok.
Table 1.
Descriptive statistics of the sample population.
Fig 2.
Acceptance of payment for the ‘Gili Green Award’ declines significantly with the amount requested extra per night (‘Treatment’, p < 0.001).
Fig 3.
Propensity of respondents to pay the price premium indicated for the Gili Green Award as a function of the category of the hotel where they stayed.
Note: Hotels categorized as ‘1’ if <120,000IDR/night; ‘2’ if 120,000–200,000/night; ‘3’ if 200,000–400,000/night; ‘4’ if >400,000IDR/night. Shading and numbers on the columns indicate the respective numbers of respondents in each category.
Fig 4.
Propensity of respondents to pay the price premium for the Gili Green Award based on participants’ opinion of the contribution of human activity to climate change.
Shading and numbers on the columns indicate the respective numbers of respondents in each category.
Fig 5.
Propensity of respondents to pay the price premium for the Gili Green Award based on participants’ opinion about how financial responsibility for climate change should be divided across countries.
Shading and numbers on the columns indicate the respective numbers of respondents in each category.
Fig 6.
Propensity of respondents to pay the price premium for the Gili Green Award based on participants’ opinion of how well they claim to understand climate change issues.
Shading and numbers on the columns indicate the respective numbers of respondents in each category.
Table 2.
Coefficients of the final model of the logistic regression of factors associated with the log odds of guests’ willingness to pay extra for hotels carrying the Gili Green Award label.