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Fig 1.

Tobii Pro Glasses 2.

An example photo of a person wearing the Tobii Pro Glasses 2 (www.tobiipro.com) and schematic of the Glasses 2 with info. The individual pictured in Fig 1. has provided written informed consent (as outlined in PLOS consent form) to publish their image alongside the manuscript.

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Fig 2.

Still images taken to represent the vastness of the two selected exhibit spaces.

Image Sources: Rotunda: https://www.flickr.com/photos/mr_t_in_dc/3916523083; U-505: https://commons.wikimedia.org/wiki/File:U-505chicago.jpg.

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Table 1.

Total time in seconds that participants attended to various key features of the Rotunda.

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Table 1 Expand

Fig 3.

A visual summary of guests’ attention to the U-505 at the MSI–Chicago.

In Panel A, each color represents a different guest’s individual visual pattern of attention across his/her visit. The circles each represent a fixation, meaning the guest focused his/her visual attention to that place, and the size of the circle represents the length of time that the guest attended to that place. Panel B presents heat maps representing the density of visual attention across guests to features of the U-505.

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Fig 4.

AOI images for the U-505 with individual participants’ total time attending to key features of the U-505 exhibit.

Ten photographs present the 8 AOIs that represent the U-505, with attention calculated across these AOIs for a summed score, as well as the 11 AOIs that represent the informational signs present in the U-505 exhibit. Each participant’s looking time is calculated in seconds.

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Fig 5.

Proportion of visual attention in the Rotunda.

Proportion of visual attention directed toward the central exhibits beyond the Rotunda, the posters flanking the entry to the exhibits, and the dome, light fixture, Science quote (referred to as Dome in this Fig) of the Rotunda as a function of SAS subscale scores.

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Fig 6.

Proportion of visual attention in the U-505 exhibit.

Proportion of visual attention directed toward German U-Boat (versus the informational signage) as a function of SAS subscale scores. Note. We do not present the results in terms of the proportion of attention directed to the informational signage because this would simply be the reciprocal of the U-Boat results.

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