Fig 1.
Theoretical model of the relationship between experimental manipulation and intention to change behavior via declarative and neural attitudes toward a social campaign.
Fig 2.
Theoretical model of moderated mediation.
Fig 3.
Stimuli used in the experiment: a) low intensity of negative emotions, b) medium intensity of negative emotions, c) high intensity of negative emotions. Reprinted from [95] under a CC BY license, with permission from Alamy, original copyright 2009.
Table 1.
Means, standard deviations, and correlations between dependent variables.
Fig 4.
Negative emotions felt by participants, intention to change behavior, and campaign evaluation as a function of the intensity of negative emotions in the social campaign.
Error bars represent ±1 standard errors.
Fig 5.
Frontal alpha asymmetry and beta oscillations as a function of the intensity of negative emotions in the social campaign.
Error bars represent ±1 standard errors.
Fig 6.
Indirect effect (IE) of experimental manipulation on the intention to change behavior via negative emotions evoked by the social campaign.
Fig 7.
Moderating effect of driving style on the relationship between beta oscillations and the NEI (declarative measure).