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Table 1.

Vegetarian Motives Inventory (VEMI).

Please rate the importance of each of the following reasons for you to eat less meat or animal products. Please rate these items even if you don’t intend to change your diet.

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Table 2.

CFA model fit for the VEMI in three samples.

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Table 3.

Means and standard deviations for VEMI scales in three samples.

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Table 4.

Standardized means for three VEMI scales among people who ranked health, environment, and animal rights as most important factor in considering a vegetarian diet.

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Table 5.

Bivariate correlations between plant-based motives and criterion variables for which at least one motive correlated significantly (p < .01) across samples 1, 2, and 3.

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Table 6.

Variables with significant associations to plant-based eating motives in two convenience samples.

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Table 7.

Replicated associations in the LISS sample.

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Table 8.

Correlations and regression coefficients indicating associations between VEMI scale scores and attitudes about advocacy flyers.

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