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Fig 1.

Virtual exposure of background advertisement.

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Fig 2.

The pixel filling of background advertisement exposure.

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Fig 3.

The flowchart of the calculation of BAEP.

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Fig 4.

The steps of the virtual prediction method.

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Fig 4 Expand

Table 1.

The rule of television broadcast.

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Table 1 Expand

Fig 5.

The main interface of the virtual prediction software platform.

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Fig 5 Expand

Fig 6.

The layout diagram of background advertisement.

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Fig 6 Expand

Fig 7.

The pre- and post-measurement results of BAEP.

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Fig 7 Expand

Table 2.

The post- and pre-event exposure time of advertisement location.

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Table 2 Expand