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Table 1.

Descriptive statistics and Cronbach’s alpha coefficients for the scales.

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Table 1 Expand

Table 2.

Parameter estimates of the effects of sugar level and evaluation type on products evaluations, using LMM.

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Table 2 Expand

Fig 1.

Box plot and dot plot depicting the healthiness and tastiness ratings of products with low, original and high sugar level content.

Note. The top of the box represents the 75th percentile and bottom of box is 25th percentile, while the dark line inside the box is the median. The end points of the lines (whiskers) are at a distance of 1.5*Inter Quartile Range (the distance between 25th and 75th percentiles). The dots show the distribution of participants’ average healthiness/tastiness product ratings across products with different sugar levels.

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Fig 1 Expand

Table 3.

Mean healthiness and tastiness ratings of products with low, original and high sugar level contents.

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Table 3 Expand

Table 4.

Range and median values for the general correlation between healthiness and tastiness ratings.

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Table 4 Expand

Table 5.

Range and median values for correlations between healthiness and tastiness ratings across sugar-level conditions.

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Table 5 Expand