Fig 1.
Overview of similarity conditions.
Fig 2.
Hypothesized model of narrative persuasion.
Table 1.
Sample paragraphs of the four versions.
Table 2.
Means and standard deviations for age similarity, measured on 7-point scale.
Table 3.
Means and standard deviations for gender similarity, measured on 7-point scale.
Table 4.
Summary of main and interaction effects.
Fig 3.
Bar graph of mean scores for intention to perform self-exams by age similarity, per participant group.
*p < .01.
Fig 4.
Final model concerning donation with standardized estimates (N = 582).
Fig 5.
Final model concerning performing self-exams with standardized estimates (n = 299).