Fig 1.
Simulated version of an original package currently marketed in Brazil.
Fig 2.
Simulated primary and secondary medication packages presented to participants.
Fig 3.
Simulated final proposed designs.
A) Standard packaging × proposed prototype. B) Prototype with doses highlighted.
Table 1.
Sociodemographic characteristics and information on medication use of the participants in the medication labeling survey.
(n = 6,255).
Table 2.
Overall perception of medication users of difficulty in reading and understanding medication labels.
(n = 6,255).
Fig 4.
Users’ acceptance of possible label improvements.
(n = 6225).
Table 3.
Medication users’ labeling preferences obtained through the evaluation of simulated packages.
(n = 6,225a).