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Fig 1.

Survey design and sample splits.

The order of pictures 1 and 2 (or 5 and 6) as well as pictures 3–6 (or 1–4) was randomized for each sample split.

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Fig 1 Expand

Table 1.

Word pairs used for the evaluation of the pigs and pens (on a five-point semantic differential) and reasons for choosing the word pairs (derived from literature).

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Table 1 Expand

Fig 2.

Pictures of pigs and pens presented as stimuli to survey participants.

Source: Landpixel (Swen Pförtner).

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Fig 2 Expand

Fig 3.

Combined pictures of pigs and pen settings presented as stimuli to survey participants.

Source: Landpixel (Swen Pförtner).

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Fig 3 Expand

Table 2.

Distribution of demographics in the two sample splits (evaluation of single pig and pen pictures first (n = 489) and evaluation of combined pictures first (n = 530)) in comparison to census data from Germany.

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Table 2 Expand

Table 3.

Responses to the six statements measuring belief in pigs’ mind in % of participants (N = 1,019) and results of factor analysis for the six statements.

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Table 3 Expand

Table 4.

Mean comparison using ANOVA and post-hoc tests for the evaluation of the ʽhappyʼ and the ʽunhappyʼ pig presented separately or in the two pens (straw/slatted floor).

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Table 4 Expand

Table 5.

Mean comparison using ANOVA and post-hoc tests for the evaluation of the straw and slatted floor pen presented separatly or with a pig (‘happy’/’unhappy’ pig).

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Table 5 Expand

Table 6.

Type III tests and estimates of fixed effects in the linear mixed model on pig evaluation in the pictures.

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Table 6 Expand

Table 7.

Type III tests of fixed effects and estimates of fixed effects in the linear mixed model on pen evaluation in the pictures.

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Table 7 Expand

Table 8.

Effects of pig and pen on pig and pen evaluation (1 = positive evaluation, 5 = negative evaluation) in the combined pictures showing a pig (‘happy’ or ‘unhappy’) in a pen (straw or slatted floor) using LS Means comparison with F-test.

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Table 8 Expand

Table 9.

Effects of growing up on a farm, connection to agriculture and picture order on pig and pen evaluation (1 = positive evaluation, 5 = negative evaluation) in the combined pictures showing a pig in a pen using LS Means comparison with F-test.

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Table 9 Expand