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Fig 1.

Tag cloud used in this study.

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Fig 2.

Social tagging environment used in the study.

First published in the Journal of Medical Internet Research by [10].

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Fig 3.

Experimental procedure.

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Fig 4.

Translated version of the banner for the low source credibility group.

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Fig 5.

Translated version of the banner for the high source credibility group.

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Fig 6.

Treatment efficacy ratings for each item before navigation.

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Table 1.

Tag selection.

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Table 2.

Blog post selection.

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Fig 7.

Overview of interaction effects.

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Table 3.

Treatment efficacy ratings after navigation.

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Fig 8.

Path analysis.

Note. AC = Attitude Confidence, SC = Source Credibility; Solid arrows = hypothesized effect; Dashed arrows = not hypothesized effect; Grey Arrows = not significant effects. Effects of the covariate treatment efficacy ratings T1 on blog post selection (b = .11, p < .01) and treatment efficacy ratings T2 (b = .71, p < .001) not shown. Subgroup analyses were conducted to provide separate group parameters when there was a significant association with prior attitudes.

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