Fig 1.
Searches for the term ‘pet lemur’ on Google (A) and YouTube (B) from August 2013 to August 2018. Information downloaded from the open-access Google Trends database. The y-axis, ‘interest over time’ is a metric derived by Google which is relative to the highest point on the chart (i.e. a value of 100 indicates peak popularity of the search term for the time period considered). The area shaded in grey shows the weeks during and just after the viral lemur video was shared on social media sites.
Table 1.
Keywords used to capture tweets regarding pet lemurs, number of tweets pulled from the Twitter API using each keyword, and number of tweets about people wanting to have a pet lemur.
Fig 2.
Number of tweets indicating someone wanting to own a pet lemur and number of tweets linking to the ‘viral video’.
Fig 3.
Number of tweets published by month indicating someone wanting to own a pet lemur (with weeks as replicates).
Letters indicate significant differences. The boxes highlight the quartiles while the whiskers indicate the variability outside the outer quartiles.