Table 1.
Responses of 581 participants to the socio-demographics questions asked in the survey, presented in relation to U.S. Census Bureau [19–22] averages for the population 18 years and older.
Fig 1.
Mean ± SE attitude of participants (n = 581) to scenarios that described dairy cows either having access to pasture or indoor housing, and with or without structures that reduce the risk of heat stress (i.e. shade on pasture and fans indoors).
Attitude was a construct consisting of the average of three Likert-scale (1 to 5) questions, where higher numbers indicate a more positive attitude.
Fig 2.
Word clouds generated using the 10 most frequently used words in response to the question “If there were one thing you could change about this farm what would that be?” The words appearing in larger type were used most frequently.
Responses of participants assigned to the four scenarios are shown separately: a–pasture with shade (n = 128); b–pasture without shade (n = 144); c–indoor housing with fans (n = 143); and, d–indoor housing without fans (n = 149).