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Fig 1.

Peruvian coastal regions, highlighting the cities were the surveys were implemented.

Coastal regions include: Tumbes (surveyed city Tumbes, TUM), Piura (surveyed city Piura, PIU), Lambayeque (surveyed city Chiclayo, CIY), La Libertad (surveyed city Trujillo, TRU), Ancash (surveyed city Chimbote, CHI), Lima (surveyed city Lima, LIM), Callao (not surveyed), Ica (surveyed city Pisco, PIS), Arequipa (surveyed city Mollendo, MOL), Moquegua (surveyed city Ilo, ILO) and Tacna (surveyed city Tacna, TCN).

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Fig 1 Expand

Fig 2.

Proportion of shark consumers per city.

Proportion of consumers as a function of (A) latitude, and (B) the per capita consumption of seafood in 2015.

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Fig 2 Expand

Fig 3.

Proportion of shark meat consumers as a function of the decade of their birth.

Shark meat consumers are segregated as people who claim to eat or have eaten ‘tollo’ and ‘tiburón’.

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Fig 4.

Word cloud highlighting words mostly frequently associated with sharks by coastal Peruvians.

Words were translated from Spanish. Font size is proportional to word frequency.

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Table 1.

Words most frequently associated with sharks by coastal Peruvians.

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Table 1 Expand