Table 1.
Attributes and levels used in the choice experiment to characterise the bird profiles.
Table 2.
Criteria for characterising birds used on Birdlife Australia websites in order to assess their attractiveness.
Table 3.
Results of two models estimated with the data obtained from a choice experiment: A conditional logit (CL) and a latent class (LC) model.
Table 4.
Criteria for determining the optimal number of classes (for LC models without covariates).
Fig 1.
Top ten Australian bird species as nominated by survey respondents as the most attractive ranked in order of number of nominations received (n = 2,173 votes).
Table 5.
Top ten bird species as nominated by survey respondents as the most attractive ranked in order of number of nominations received.
Table 6.
Characteristics of birds selected among the five most attractive according to respondents’ latent class.