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Table 1.

Transaction database with frequent items.

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Table 1 Expand

Table 2.

Profit table.

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Table 2 Expand

Fig 1.

Phase 1—Proposed method.

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Fig 1 Expand

Fig 2.

Phase 2—Proposed method.

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Fig 2 Expand

Table 3.

Transaction database with profit values.

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Table 3 Expand

Fig 3.

FP-tree for sample transaction database.

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Fig 3 Expand

Table 4.

Frequent itemsets (min. support ≥ 0.40).

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Table 4 Expand

Table 5.

Less frequent itemsets (min. support < 0.40).

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Table 5 Expand

Table 6.

High frequency high utility (HFHU) itemsets.

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Table 6 Expand

Table 7.

High frequency low utility (HFLU) itemsets.

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Table 7 Expand

Table 8.

Low frequency high utility (LFHU) itemsets.

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Table 8 Expand

Table 9.

Low Frequency Low Utility (LFLU) itemsets.

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Table 9 Expand

Fig 4.

Association rules order.

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Fig 4 Expand

Table 10.

Association rules for LFLUHFHU.

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Table 10 Expand

Table 11.

Association rules for LFHUHFHU.

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Table 11 Expand

Table 12.

Association rules for LFHUHFLU.

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Table 12 Expand

Table 13.

Association rules for LFLUHFLU.

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Table 13 Expand

Table 14.

Number of rules for sample database 1.

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Table 14 Expand

Table 15.

Number of rules for sample database 2.

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Table 15 Expand

Fig 5.

Experimental results on small datasets.

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Fig 5 Expand

Fig 6.

Experimental results on large datasets.

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Fig 6 Expand

Table 16.

Number of rules for all experiments.

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Table 16 Expand