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Table 1.

Company information.

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Fig 1.

Google search trends for keywords associated with mass shootings.

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Fig 2.

Snapshot of the mass shootings dataset.

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Table 2.

Summary statistics.

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Table 3.

Effect of mass shootings on firearm manufacturer market returns.

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Table 4.

Effect of mass shootings on firearm manufacturer market returns.

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Table 5.

Effect of mass shootings on TNIC market returns.

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Table 6.

Relative time model of daily returns pre- and post-event using firearm manufacturers, TNIC counterfactual set, and DGTW as control for market.

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Fig 3.

Relative time model–day-wise treatment effects.

Lci And Uci indicate 95% Confidence Intervals.

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Table 7.

Effect of mass shootings market returns by number of victims.

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Table 8.

Effect of mass shootings on market returns, sample split based on whether or not a child is a victim.

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Table 9.

Effect of mass shootings market returns by number of victims.

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Table 10.

Effect of mass shootings on market returns, sample split based on whether or not a handgun is involved.

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Table 11.

Effect of mass shootings on market returns moderated by cook partisan voting index.

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Table 12.

Effect of mass shootings on market returns, sample split based on early versus late events.

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