Table 1.
Demographic responses of the current sample, compared to the national data, where available [32].
Table 2.
Participants’ willingness to engage with the product.
Table 3.
Types of meat currently eaten, and willing to be eaten if produced via in vitro methods.
Means with different superscripts are significantly different by Fisher’s Exact Test.
Table 4.
Mean perceptions of IVM compared to farmed meat (1 much more—5 much less).
Table 5.
Agreement with statements about attitudes towards IVM, as identified from past research (1 strongly agree—5 strongly disagree).
Table 6.
Mean male and female responses to the IVM survey that were significantly (P < 0.05) affected by gender, with regression coefficients, P values, Odds ratios and confidence intervals.
Questions range from 1–5 (1: much more/strongly agree/definitely yes—5: much less/strongly disagree/definitely no).