Fig 1.
The political reference point.
Fig 2.
County blueness indicates percentage of participant’s county voting democrat in the 2012 presidential election.
Lines are linear trendlines calculated separately for each level of political identity. If political ideology had the same meaning regardless of location the trendlines would be flat.
Fig 3.
Voting intentions by county blueness for each political identity category.
County blueness is divided into quartiles for visualization purposes, but was treated as a continuous variable in all analyses. If political ideology had the same meaning regardless of location all bars of the same color would be the same height.
Fig 4.
An illustrative example of the effect of location on policy position.
SC = strong conservative identity; SL = strong liberal identity. Red Texas symbols represent people in the 100 reddest counties in America; Blue New York symbols represent people in the 100 bluest counties in America. One conservative and one liberal issue were chosen for illustrative purposes. Data are from Study 2.