Table 1.
Labels used in the coding analysis of the word association task for studies 1, 2 and 3.
Fig 1.
Implicit preferences for species and biomes.
D scores as a measure of implicit preference from the Multi-Category Implicit Association Test (MC-IAT) for (a) the four species in study 1 and (b) the four biomes in study 2. Each diamond represents the average D score with standard error bars.
Fig 2.
Explicit preferences for species and biomes.
Beanplots showing the results for explicit preference ratings of (a) species among lab participants (n = 55) in study 1, (b) species among Mturk participants (n = 463) in study 3, (c) biomes among lab participants (n = 57) in study 2, (d) biomes among Mturk participants (n = 463) in study 3. Each bean (i.e., individual polygon for each species or biome) consists of a density trace showing the distribution of the ratings that is mirrored to form a polygon shape. Solid black lines represent the mean rating for each polygon, and the dotted line indicates the grand mean.
Table 2.
Correlation results for implicit and explicit attitudes between explicit and implicit attitudes for studies 1 and 2.
Table 3.
Results of multiple regression analyses for intention to donate as dependent variable in studies 1, 2, and 3.
Fig 3.
Word association results for species and biomes.
Stacked columns bar graphs showing the results of the word association task where participants wrote the words that came to mind when thinking about the species or biomes. The words were coded into positive and negative associations. The frequencies of the words were (a) about species among lab participants (n = 55) in study 1, (b) words about species among Mturk participants (n = 463) in study 3, (c) about biomes among lab participants (n = 57) in study 2, (d) about biomes among Mturk participants (n = 463) in study 3.