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Fig 1.

Research process.

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Table 1.

Search Strings.

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Table 2.

Inclusion and exclusion criteria.

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Table 3.

Identified primary studies from databases.

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Fig 2.

Primary studies selection process.

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Table 4.

Studies found and included in the mapping study.

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Table 5.

Content assessment criteria.

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Fig 3.

Number of papers by year of publication.

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Table 6.

Journal Names and no. of Collated Studies.

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Fig 4.

Case studies from different Countries.

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Table 7.

Social networking sites discussed in primary studies.

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Fig 5.

Clusters of Social Networking Sites and associated Studies.

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Table 8.

Research methods used.

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Fig 6.

Context of studies.

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Fig 7.

Clusters of social networking sites and their associated studies.

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Table 9.

SNS user behavior characteristics identified cont.

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Table 10.

SNS user behavior characteristics identified.

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Table 11.

Classification of User Behavior.

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Table 12.

Features having impact on user behavior.

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