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Table 1.

Messages for Trial One.

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Fig 1.

CONSORT flow diagram for Trial One.

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Table 2.

Trial One main results (raw data).

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Table 2 Expand

Table 3.

Trial One main results (multivariate logistic regression).

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Table 3 Expand

Fig 2.

Main results for Trial One.

The Specific Costs message produced a DNA rate of 8.4%, compared to a rate of 11.1% for the Control message (OR 0.74, 95% CI 0.61–0.89, P<0.01). None of the other messages had a significant effect on this outcome measure.

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Fig 2 Expand

Table 4.

Trial One DNA results by speciality.

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Table 4 Expand

Table 5.

Trial Two messages.

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Table 5 Expand

Fig 3.

CONSORT flow diagram for Trial Two.

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Fig 3 Expand

Table 6.

Trial Two main results and descriptive statistics (raw data).

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Table 6 Expand

Table 7.

Trial Two main results and covariates (multivariate logistic regression).

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Table 7 Expand

Fig 4.

Main results for Trial Two.

The General Costs message was less effective at reducing DNAs than the Specific Costs message: it produced a DNA rate of 9.9%, compared to 8.2% for the Specific Costs message (OR 1.22, 95% CI 1.00 to 1.48, P = 0.046).

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Fig 4 Expand

Table 8.

Trial Two, DNA results by speciality.

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Table 8 Expand