Table 1.
Socioeconomic characteristics by country and for the total sample (%).
Table 2.
Descriptions of Variety A attributes.
Table 3.
Ordering of information treatments for Variety A.
Table 4.
Interval regression results of WTP to consume conventional rice instead of the alternative, by country1.
Table 5.
Willingness to consume GM and cisgenic food by country (%).
Fig 1.
Willingness-to-pay [€] by country for conventional rice instead of rice labeled as GM, cisgenic or with environmental benefits.
The bars represent the premium or discount that consumers are willing to pay for conventional rice in order to avoid rice labeled as GM (grey bars), as cisgenic (red bars) or as having environmental benefits (green bars). All results are in Euros. The UK participants answered in GBP but the values above are converted to Euros using an exchange rate of 0.8431 GBP per Euro. For a given country, bars identified by the same letter are not statistically different from one another at the (p<0.05) significance level.