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Table 1.

Metaphorically framed texts with and without additional metaphorical support.

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Table 2.

Experiments 1–4: Mean scores (and standard deviations) of preference for enforcement-oriented or reform-oriented policy measures as a factor of the metaphorical framing (problem, beast, virus), metaphorical support (present, absent) and, for Experiments 1–2, exposure (pre or post-reading of stimulus text), based on the top 2 of preferred choices.

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Table 2 Expand

Table 3.

Number of participants (and total N per condition) who showed preference for enforcement (over reform) solutions, as a factor of the metaphorical framing (problem, beast, virus), metaphorical support (present, absent) and, for Experiments 1–2, exposure (pre or post-reading of stimulus text).

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Table 3 Expand